Big Deal

About the initiative

The initiative was created in 2020 by Rosena Ivanova. In its first stage "Big Deal" was funded by the Bulgarian Fund for Women after Rosena's participation in Feminist Booth Camp 2020. “Big Deal” highlights the issues women face in work-life balance especially now as essential work is a central topic of public discourse and as care work and unpaid women’s labor in general are once again proven to be the essence of what holds society together. Most feminized professions (teachers, medical staff, cleaning staff, care workers, social workers, nurses, seamstresses, babysitters, etc.) in Bulgaria are classified as “personnel engaged in services to the population” and according to the Bulgarian National Statistical Institute are among the lowest-paid classes of work with gross payment averaging at 2,89 BGN (1,80 USD) an hour. In addition women are doing almost twice the unpaid housework that men do.
In 2021, the initiative launched an information campaign focused on the issues and realities of feminized labor. A workshop, organized with sociologist Lea Vaissova, met 5 workers with 5 representatives of key work sectors. After the workshop, the artists created 14 original works of art, which then became an exhibition in "+Tova" in Sofia The arworks are distributed free of charge by the organizers and can be downloaded by anyone. They can be used for a personal campaign, decoration, visuald for an article, protest materials and more. The initiative will grow into an NGO and will continue to engage artists to work on socially engaged topics.


Gallery

Zhana Mitkova

Balancing act, 2021.

Digital Art

Details


  • Description: Created as part of the initiative "Big deal"

Milena Filipova

No thank you, 2021.

Digital Art

Details

  • Width: 50.00 cm    Height: 70.00 cm    Depth: cm   

  • Description: Created as part of the initiative "Big deal"

Veronika Belcheva

Big Deal, 2021.

Digital Art

Details


  • Description: Created as part of the initiative "Big deal"

Marieta Kabadjova

Second strainer, 2021.

Digital Art

Details


  • Description: Created as part of the initiative "Big deal"

Iva Tokmakchieva

We all have the right to grow, 2021.

Digital Art

Details


  • Description: Created as part of the initiative "Big deal"